Master in Sports Management
The Master in Sports Management offered by Universidad Europea de Madrid, through the Escuela Universitaria Real Madrid, is a high-level postgraduate programme designed to prepare future leaders of the global sports industry.
Taught entirely in English and based in Madrid, this Master combines solid business and management training with a deep understanding of the sports ecosystem. The programme adopts an MBA-oriented approach, integrating strategy, finance, marketing, operations and leadership, all applied specifically to sports organisations, clubs, federations, events and facilities.
Through a highly practical methodology, students work on real projects, interact directly with industry professionals and gain first-hand exposure to the operational models of leading sports organisations. The programme is aimed at graduates and professionals who wish to accelerate their careers and access managerial and executive roles within the international sports industry.
Key strengths of the programme
- Practice-oriented methodology
Real case studies, strategic projects, professional internships and a Final Master’s Project ensure a direct connection between academic learning and real-world application. - Strong managerial and business focus
The programme provides a comprehensive understanding of sports organisations from a strategic, financial, operational and marketing perspective, following a true MBA structure. - International experience and global vision
An international learning environment, masterclasses with global professionals and study trips to leading sports cities such as New York allow students to develop a global mindset. - Professional internships
Mandatory curricular internships offer direct access to the employment market and represent a key stepping stone towards professional integration in the sports industry.
The Real Madrid brand: a unique added value
One of the programme’s strongest differentiating factors is its close connection with Real Madrid C.F., one of the most prestigious and influential sports organisations in the world.
Students gain privileged access to the Real Madrid ecosystem through visits to iconic facilities such as the Santiago Bernabéu Stadium, the Ciudad Deportiva del Real Madrid and the Real Madrid Foundation. This direct exposure allows students to understand first-hand how a global sports institution operates, from management and governance to marketing, communication and international expansion.
The Real Madrid brand is not used as a simple marketing asset, but as an integral part of the educational experience, reinforcing the programme’s credibility, prestige and professional relevance.
In addition, university tuition fees and accommodation expenses abroad may be tax-deductible, representing a further tangible benefit for students and families.
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Master’s programme duration, On-campus or online
Industry connections and partners
The Master maintains strong links with the sports industry through collaborations with clubs, federations, organisations, agencies and multinational companies operating in the global sports market. These partnerships support internships, professional projects and networking opportunities, enabling students to build valuable industry connections while studying.
Meet the Faculty – Learn from leaders of the global sports industry
The Master in Sports Management offered by Universidad Europea de Madrid, through the Escuela Universitaria Real Madrid, is led by a faculty that combines academic excellence, executive experience and direct access to the professional sports industry.
More than 70% of the teaching staff hold a PhD, ensuring academic rigour, while all lecturers are actively involved in the sports business ecosystem, bringing real-world expertise into the classroom.
Key faculty members
- Emilio Butragueño
General Manager of the Escuela Universitaria Real Madrid.
An iconic figure in world football and a senior executive within the Real Madrid organisation, he represents the strategic vision, institutional leadership and global values of one of the most prestigious sports brands in the world. - Omar Elchichini, Rodrigo Yagüez and Cristóbal Godoy Anselmi
Programme Directors of the Master in Sports Management.
They oversee the academic structure and quality of the programme, ensuring alignment with current industry trends and the highest educational standards. - Juan Carlos Fociños
Consultant specialised in sports entities, new business development and sponsorship activation. With a strong background in economics and sports management, he provides students with a practical and strategic perspective on commercial growth in sport. - Juan Cantero
Sports business consultant with over 11 years of experience across clubs, events, education and sports management. His professional approach focuses on building a more structured, innovative and future-oriented sports industry. - Antonio Vos Saz
PhD in Strategic Management and Human Resources, with more than 25 years of experience as a lecturer and advisor to sports organisations. He specialises in leadership, organisational strategy and human capital management.
Why this faculty makes the difference
Direct connection with the Real Madrid ecosystem, not just as a brand but as a real organisational model
- Academic rigour combined with executive experience, ensuring both credibility and practical relevance
- Industry-driven teaching, focused on decision-making, leadership and real business challenges
- Access to professional networks that support internships, projects and career development
This faculty structure guarantees a learning experience that goes beyond theory, positioning students to enter the sports industry with strong managerial skills, strategic vision and international credibility.
20 places available
Course start:
February / September 2026
ISPE administrative support fee:
Free of charge
Tasse universitarie
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Universidad Europea and ISPE also provide accommodation solutions in student residences for the campuses located in different cities, all equipped with the necessary services.
Contact us for further information. By appointment, it is also possible to visit the facilities and meet with University representatives.
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